Brandsmiths — New Floor, New Chapter

When a company has been your client for years, you build up a bit of a shorthand. You know how they think, what they value, what they're never going to go for, and what gets them genuinely excited. So when the team at Brandsmiths called us to say they'd taken on a new floor in their building, and they wanted to make a proper statement of it, we were already leaning forward before they'd finished the sentence. Brandsmiths aren't your average firm. They're one of the UK's leading intellectual property law firms — the people brands call when they need their most valuable assets protected, their rights defended, and their reputation kept intact. And when you look at the roster of names they work with — Colgate, Lacoste, Speedo, River Island, Microsoft, Vinted, Hasbro, Gordon Ramsay, Peppa Pig, Boohoo, Hoodrich, Umbro and dozens more — you start to appreciate the scale of what they do. These aren't just logos on a wall. Every single one of those brands represents a relationship, a specialism, a story. And that, right there, was the brief.